Hola! I’m Yoshi, Peruvian and Creative Director at Fahrenheit DDB.

Of five siblings, I’m the middle one—the rebel, the first to leave home in search of independence.

Like a true Latino, I’ve spent my career pushing ideas against wind and tide, with hard work and passion for a profession that has given me so much.

That passion has allowed me to craft ideas for Coca-Cola, BBVA, Movistar, AB InBev, Papa John’s, Gatorade, and many more brands. It has given me the joy of celebrating metals at D&AD, One Show, LIA, FIAP, El Sol, El Ojo de Iberoamérica, and Cannes Lions.

I still believe ideas don’t ask for permission and can change everything. If you believe it too, let’s talk: yoshi.iv@me.com