Hola! I’m Yoshi Ishikawa. General Creative Director at Fahrenheit DDB. I’m an audiophile geek forever hunting for new things to listen to because, apparently, satisfaction is a myth. I’m also a beginner F1 fan and someone who has learned far too many uncomfortable truths from anime. I know, no one expects life lessons from Japanese cartoons… yet here I am.

Right now, I’m part of the creative leadership at Fahrenheit DDB. I joined as a senior art director, then became a creative director, and now I’m the person allegedly qualified to be the “responsible adult.” A questionable decision, but here we are. I started my career fourteen years ago at McCann Lima as an art director who, if we’re being brutally honest, secretly wanted to be a copywriter. Listen, we all carry around at least one fun fact nobody asked for.

I believe in creating ideas with timing, pulled from popular culture, human behavior, and those everyday truths that were always there. And then working them with strategy and ambition in the craft to help them grow.

I try to work with critical thinking and honesty, not because it sounds nice, but because ideas actually need it. And yes, that means backing up the team and pushing myself, sometimes more than I should, so the work and the ideas keep evolving. Bob Dylan said it better: “He not busy being born is busy dying.” I am not sure if I am being born every day, but I try not to fade out.

I’m passionate about what I do. Intensely passionate. Disturbingly passionate. And I love working with people who also burn a little on the inside but in a good, creative way, not the “please see a doctor” way. Alright, I’ll stop now before things get too weird.

Let’s talk: yoshi.iv@me.com