The Perfect Plan
/VERISURE/

The Verisure's ZeroVision Alarm is one of the most effective systems because it blocks vision in only 16 seconds. We teamed up with our current clients to prove our security level. We designed different plans to rob their stores. Then we published them right on their facade.

A billboard above a luxury store publishes its own heist plan for Verisure's ZeroVision alarm.
Animated yellow lettering spells out The Perfect Plan To Rob This Store with a red arrow.
  • A red heist-plan poster in the window of a Royal Enfield store, a bike displayed in a glass case above.
  • A truck-mounted billboard parks at night outside Aquasport showing the store's own heist plan.
  • A red heist-plan poster on the facade of kitchen showroom D'Cocina as a woman walks past.
  • A backlit street panel at dusk maps the three-step plan to rob the restaurant behind it.
  • A red heist-plan poster beside the lit window of gaming store Phantom, a racing chair on display.
  • Two passers-by study a billboard detailing the three-step plan to rob the G&G Home store.
The Perfect Plan
/Print/

We published perfect plans to rob stores with a QR code that lead you to the exact location of each store using Google Street View. Would you dare?

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