Mind
Changing
Prices
/PLAZAVEA/
PlazaVea is the supermarket for everyday low prices. But when shoppers come across an unexpected low price, everything changes. Budgets stretch and choices level up: a six-pack turns into a bottle of wine, powdered detergent becomes premium liquid, and canned tuna gives way to fresh fillets. At PlazaVea, one small surprise can turn any cart into something extraordinary.
Cannes Lions (1 Shortlist).