The League Against Cancer partners with Larco Museum to launch "Touch your Ancestors' Balls," an event combining culture and health. Visitors can touch pre-Inca potteries shaped like genitals, promoting genital cancer prevention and challenging traditional masculinity. The goal is to teach men self-examination with League Against Cancer experts. This free, unprecedented event aims to educate and raise awareness in a unique way.

Cannes Lions 2022: 1 Shortlist